THE SQUAD
We bring cultural instincts and real-world strategy to every client we take on.
Emily Reza is the Founder and CEO of 4th & Crawford, a boutique sports brand management and creative communications agency helping professional athletes and changemakers build brands that outlast the game.
She spent more than a decade inside professional sports before founding 4th & Crawford — including six years as Director of Public Relations & Social Media at a sports management agency, where she oversaw brand strategy and communications for over 100 professional baseball players. Earlier in her career she worked in Game Entertainment & Fan Experience with the Los Angeles Angels, Los Angeles Clippers, Los Angeles Kings, and Los Angeles Chargers, building her portfolio across nearly every corner of the sports industry.
Today she works with athletes and changemakers who already know who they are — and need the language, strategy, and partnerships to make sure the right people hear it.
Emily Reza
FOUNDER
Susea Guitron
HEAD OF PARTNERSHIPS
Melanie
Moreno
BRAND PARTNERSHIPS
Susea
Guitron
COMMUNITY SERVICES
Sofia
Cielak
SOCIAL MEDIA
Michaela
McGee
VIDEO CONTENT
Nicole
Leon
EXECUTIVE ASSISTANT
Press
OUR VALUES
Respect
We have love for our people and deep respect for what they did to get where they are today. Our work is first and foremost an act of true care and support so our clients can continuously reach the highest versions of themselves—and feel confident as they walk in their purpose.
Loyalty
Where we come from, loyalty keeps the real ones together and thriving. Our clients are familia. And we make sure they are provided with opportunities that make them shine for who they really are, and support them as they continue to dream and evolve.
Ingenuity
We don’t follow equations because we are NOT the same as everyone else. We got the sauce. We blend our expertise, creativity, inner-knowing, and wisdom from the streets that raised us to form the dopest, most authentic branding and legacy-making experiences for our clients.
Authenticity
We don’t ever want anyone to feel like they have to fake it to make it. It is their story, roots and dreams that got them to the point where their success grows on the daily. So we keep it a buck and create opportunities that respect our clients for the legends they already are.
Manifesto
At the intersection of 4th & Crawford
the past has purpose and the present is filled with passion.
At the intersection of 4th & Crawford
a dollar and a dream can take you from
the local Boys and Girls Club to the big leagues.
At the intersection of 4th & Crawford
you stay true to your roots and give flowers to the hood
that gave you your story and the shirt off their back.
At the intersection of 4th & Crawford
we know your life is meant to impact others
and we’re posted up, ready to assist.
At the intersection of 4th & Crawford
we make shit happen that you can’t find a block away
for the visionaries who won’t stop dreaming.
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